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Saved report created at 13 Feb 2013, 23:30 UTC
Analysis of Econsultancy's Twitter followers
London | New York | Sydney |
73
Followers:
126,596
Days on:
1,867
Retweets:
2.0%
@Contacts
19.5%
URL tweets:
82.0%
Econsultancy publishes independent research, analysis and advice on digital marketing, #social media, #ecommerce, #SEO, #mobile and #tech for businesses.
We segment these users into a number of psychographic segments: including gender, location, Twitter activity, and more. Next to each chart, you will find links that allow you to explore specific users in each segment. You can further sort these pop-up lists of users by follower count, tweet count, and so on. Sample size: 99,992 followers of @Econsultancy – view all »
Mapped locations of Econsultancy's followers
Using the location field in Twitter accounts, we try to approximate the geographic location of up to 5,000 users and map them for you. This is an inexact procedure and so some points may be mapped incorrectly.
Social Authority scores of Econsultancy's followers
Social Authority is our rating of a user's influence and engagement on Twitter. It ranges from 1 to 100, where higher scores indicate a person with greater influential activity.
Breakdown
68,489
68.5%
1 to 10 »
12,838
12.8%
11 to 20 »
9,833
9.8%
21 to 30 »
5,293
5.3%
31 to 40 »
2,499
2.5%
41 to 50 »
772
0.8%
51 to 60 »
205
0.2%
61 to 70 »
56
0.1%
71 to 80 »
4
0%
81 to 90 »
3
0%
91 to 100 »
Inferred gender of Econsultancy's followers
Based on an analysis of users' profile data, when applicable and available, we guess their gender.
Breakdown
30,031
30%
male »
19,927
19.9%
female »
50,034
50%
undetermined »
Follower counts of Econsultancy's followers
We've analyzed Econsultancy's followers and assembled this chart to show you the number of people who follow those users. This is a useful way to pinpoint those users with the most followers (and therefore clout).
Breakdown
724
0.7%
none »
21,033
21%
1 to 49 »
12,553
12.6%
50 to 99 »
39,473
39.5%
100 to 499 »
12,795
12.8%
500 to 1k »
10,441
10.4%
1k to 5k »
1,352
1.4%
5k to 10k »
1,337
1.3%
10k to 50k »
149
0.1%
50k to 100k »
112
0.1%
100k to 500k »
12
0%
500k to 1 million »
11
0%
1 million+ »
avg: 1,789.38, median: 193
Following counts of Econsultancy's followers
Here we highlight the following counts of Econsultancy's followers. Generally, this is a less useful metric than the follower count (above). That said, we've found that people who follow a large number of users are often less "valuable" than those who follow fewer – this is because those people who follow a lot are less likely to comprehensively read their Twitter stream.
Breakdown
10
0%
none »
9,181
9.2%
1 to 49 »
8,567
8.6%
50 to 99 »
38,567
38.6%
100 to 499 »
18,936
18.9%
500 to 1k »
23,213
23.2%
1k to 5k »
734
0.7%
5k to 10k »
692
0.7%
10k to 50k »
66
0.1%
50k to 100k »
25
0%
100k to 500k »
1
0%
500k to 1 million »
avg: 942.99, median: 403
Account ages of Econsultancy's followers
The age of an account is an interesting way to measure value. Users who have been on Twitter for a while are early adopters, and generally more valuable than newbies. As well, there is a higher percentage of spam accounts in newer user segments (as Twitter has not yet cleared them out).
Breakdown
15
0%
1 to 24 hours »
124
0.1%
1 to 7 days »
674
0.7%
7 to 30 days »
1,781
1.8%
1 to 3 months »
3,374
3.4%
3 to 6 months »
7,112
7.1%
6 to 12 months »
22,202
22.2%
1 to 2 years »
19,303
19.3%
2 to 3 years »
28,379
28.4%
3 to 4 years »
13,792
13.8%
4 to 5 years »
3,236
3.2%
5+ years »
Recencies of tweets of Econsultancy's followers
If a person hasn't tweeted recently, then their account may be dormant. These data are based on the date that Followerwonk last checked the user, so the dates may not be entirely precise, but they should give you a good idea of who is tweeting more recently than others. Protected accounts are excluded from this analysis.
Breakdown
3,038
3%
never »
17,739
17.7%
last hour »
12,061
12.1%
1 to 24 hours »
15,468
15.5%
1 to 7 days »
15,240
15.2%
7 to 30 days »
9,453
9.5%
1 to 3 months »
5,938
5.9%
3 to 6 months »
6,368
6.4%
6 to 12 months »
7,013
7%
1 to 2 years »
1,285
1.3%
2 to 3 years »
810
0.8%
3 to 4 years »
28
0%
4 to 5 years »
Total tweets of Econsultancy's followers
If a user has a low total tweet count, they may not be a "real" user. Perhaps they tried Twitter and gave it up? On the other hand, those with a very large number of tweets might be avoided (they could be spammers, overwrought, or just too verbose!)
Breakdown
3,475
3.5%
none »
20,271
20.3%
1 to 49 »
8,468
8.5%
50 to 99 »
26,061
26.1%
100 to 499 »
12,612
12.6%
500 to 1k »
21,332
21.3%
1k to 5k »
4,334
4.3%
5k to 10k »
3,182
3.2%
10k to 50k »
190
0.2%
50k to 100k »
64
0.1%
100k to 500k »
3
0%
500k to 1 million »
avg: 1,813.6, median: 312
Languages of Econsultancy's followers
Please note that Twitter only allows users to select from a few languages. As well, many Twitter users who tweet primarily in a foreign language may still have their official language set to English.
Breakdown
87,751
87.8%
English »
4,243
4.2%
Spanish »
7,889
7.9%
Other »
Percent of tweets w/ URLs of Econsultancy's followers
How many URLs do these folks tweet as a percent of their total tweets?
Breakdown
49
0%
< 1% »
112
0.1%
1 to 5% »
179
0.2%
5 to 10% »
842
0.8%
10 to 25% »
1,736
1.7%
25 to 50% »
1,728
1.7%
50 to 75% »
1,895
1.9%
75 to 100% »
Retweets as a percent of timelines of Econsultancy's followers
Retweets are an excellent measure of engagement. The more someone retweets, the more he is consuming other peoples tweets. That's generally a good thing (because it means they are more likely to RT you). Here, we breakdown this audience by the amount that they retweet (as a percentage of their timeline).
Breakdown
1,566
1.6%
< 1% »
1,072
1.1%
1 to 5% »
1,028
1%
5 to 10% »
1,802
1.8%
10 to 25% »
857
0.9%
25 to 50% »
166
0.2%
50 to 75% »
50
0.1%
75 to 100% »
@contacts as a percent of timelines of Econsultancy's followers
Similar to the above chart, we analyze how often this audience @contacts another person (a tweet that begins with an @mention). This score is the amount they @contact someone as a percent of their timeline.
Breakdown
1,123
1.1%
< 1% »
1,003
1%
1 to 5% »
862
0.9%
5 to 10% »
1,661
1.7%
10 to 25% »
1,350
1.4%
25 to 50% »
459
0.5%
50 to 75% »
83
0.1%
75 to 100% »
Most active hours for Econsultancy's followers
This chart provides a percentage breakdown of Twitter activity by hour of day for the analyzed users. We chart in Universal Co-ordinated Time (UTC) (also known as Greenwich Mean Time (GMT)). Hover over each column to see your local time.
Bio word cloud of Econsultancy's followers
To help make sense of the "biography" field of each Twitter user, we've assembled this word cloud which shows you the most frequently occuring words.
marketing – digital – media – social – business – web – online – seo – design – love – manager – own – agency – internet – director – creative – consultant – technology – music – things – mobile – lover – services – development – views – life
Two word bio cloudsocial media – digital marketing – online marketing – internet marketing – web design – media marketing – digital media – marketing agency – marketing manager – search engine – business development – marketing professional – marketing social – marketing consultant – email marketing – digital marketer – things digital – web development – digital agency – account manager – project manager – marketing communications – small business – user experience – web designer – web analytics
Two word bio cloudsocial media – digital marketing – online marketing – internet marketing – web design – media marketing – digital media – marketing agency – marketing manager – search engine – business development – marketing professional – marketing social – marketing consultant – email marketing – digital marketer – things digital – web development – digital agency – account manager – project manager – marketing communications – small business – user experience – web designer – web analytics
Location word cloud of Econsultancy's followers
Similar to the above word cloud, here we show you the relative frequency of words used in the "location" field of Econsultancy's followers.
london – uk – ca – australia – usa – new york – manchester – india – united kingdom – england – paris – ny – sydney – canada – toronto – chicago – san francisco – los angeles – melbourne – leeds – dublin – ireland – france – california – brighton – ma
