Introducing
SOCIAL AUTHORITY  by Moz
Engagement and Influence, Demystified.

Social Authority helps you find, optimize, and engage your Twitter audience. It's a 1 to 100 point scale that measures a user's influential content on Twitter.

More than just another self-focused metric, Social Authority helps you discover influential tweeters.

We also offer a free Social Authority API. Read the docs and get access credentials.

So how is Social Authority different?
Social Authority is Transparently Calculated

Retweets correlate strongly with clicks. They're the currency of Twitter, and our scoring focuses strongly on retweets from your followers.

Social Authority is composed of:

  • The retweet rate of users' last few hundred tweets
  • The recency of those tweets
  • A retweet-based model trained on user profile data

Visit our blog post for more in-depth detail.

Social Authority is More Than a Vanity Score

Rather than focusing on your own statistics, Social Authority is designed to help you understand other users' influence – from customers to competitors.

In concert with our engagement metrics, Social Authority can find that coveted sweet spot: influential users who also have a high engagement rate. When you target this receptive audience, you've found the people who are likely to echo your message far and wide.

Social Authority Delivers Valuable Content Insights

Social Authority measures and surfaces truly effective content – and the users that consistently create it.

The size of your network isn't everything. When we score Social Authority, we look beyond how many well-known followers people have – our immediate concern is a user's retweet activity and others' affinity for what they share.

Social Authority lets you discover content and engagement strategies that are attuned to your audience and industry.