Followerwonk: Find, Analyze, and Optimize for Social Growth

Saved report created at 02 Mar 2023, 00:50 UTC

Analysis of users Demandbase follows on Twitter

Demandbase

San Francisco, CA

Social Authority:

Followers:

22,957

Time on:

14.02 years

Retweets:

2.0%

@Contacts

2.5%

URL tweets:

97.5%

Demandbase is the Smarter GTM™ company for B2B brands. We’re on a mission to make B2B better by getting smarter. Built-In and AdAge Best Places to Work winner.

linktr.ee/demandbase

We segment these users into a number of psychographic segments: including gender, location, Twitter activity, and more.

Next to each chart, you will find links that allow you to explore specific users in each segment. You can further sort these pop-up lists of users by follower count, tweet count, and so on.

Sample size: 19,044 of users @Demandbase follows – view all »

Mapped locations of users Demandbase follows

Using the location field in Twitter accounts, we try to approximate the geographic location of up to 5,000 users and map them for you. This is an inexact procedure and so some points may be mapped incorrectly.

Most active hours for users Demandbase follows

This chart breaks down the hourly Twitter activity of Demandbase's friends.

Please check back later.

Most active hours for Demandbase

This chart details Demandbase's Twitter activity. Using up to 400 of their most recent actions, we chart when they tweet, @contact tweet (ones that begin with someone's name), and retweet. Compare to the above chart to see how their activity compares to their friends.

Please check back later.

Bio word cloud of users Demandbase follows

To help make sense of the "biography" field of each Twitter user, we've assembled this word cloud which shows you the most frequently occuring words.

marketing – digital – own – business – sales – media – b2b – marketer – social – technology – tech – data – director – content – founder – lover – views – global – ceo – tweets – leader – author – fan – love – #marketing

Two word bio cloud

social media – digital marketing – b2b marketing – content marketing – husband father – digital marketer – marketing automation – marketing professional – marketing manager – demand generation – marketing leader – marketing agency – sales marketing – marketing strategist – business development – product marketing – marketing consultant – sports fan – marketing technology – board member – digital transformation – customer experience – lead generation – vice president – chief marketing

Location word cloud of users Demandbase follows

Similar to the above word cloud, here we show you the relative frequency of words used in the "location" field of users Demandbase follows.

ca – san francisco – usa – new york – ma – ny – london – tx – boston – chicago – austin – atlanta – uk – england – toronto – ga – il – california – fl – seattle – india – wa – canada – united states – los angeles

Social Authority scores of users Demandbase follows

Social Authority is our rating of a user's influence and engagement on Twitter. It ranges from 1 to 100, where higher scores indicate a person with greater influential activity.

Breakdown

4,802

25.2%

1 to 10 »

2,079

10.9%

11 to 20 »

2,554

13.4%

21 to 30 »

2,883

15.1%

31 to 40 »

3,182

16.7%

41 to 50 »

2,427

12.7%

51 to 60 »

778

4.1%

61 to 70 »

226

1.2%

71 to 80 »

0.5%

81 to 90 »

0.1%

91 to 100 »

Inferred gender of users Demandbase follows

Based on an analysis of users' profile data, when applicable and available, we guess their gender.

Breakdown

7,074

37.1%

male »

4,595

24.1%

female »

7,375

38.7%

undetermined »

Follower counts of users Demandbase follows

We've analyzed users Demandbase follows and assembled this chart to show you the number of people who follow those users. This is a useful way to pinpoint those users with the most followers (and therefore clout).

Breakdown

none »

914

4.8%

1 to 49 »

793

4.2%

50 to 99 »

4,681

24.6%

100 to 499 »

2,816

14.8%

500 to 1k »

5,366

28.2%

1k to 5k »

1,375

7.2%

5k to 10k »

2,148

11.3%

10k to 50k »

382

50k to 100k »

401

2.1%

100k to 500k »

0.4%

500k to 1 million »

0.5%

1 million+ »

avg: 65,720.87, median: 1,074

Following counts of users Demandbase follows

Here we highlight the following counts of users Demandbase follows. Generally, this is a less useful metric than the follower count (above). That said, we've found that people who follow a large number of users are often less "valuable" than those who follow fewer – this is because those people who follow a lot are less likely to comprehensively read their Twitter stream.

Breakdown

293

1.5%

none »

593

3.1%

1 to 49 »

657

3.4%

50 to 99 »

4,395

23.1%

100 to 499 »

3,484

18.3%

500 to 1k »

7,087

37.2%

1k to 5k »

1,104

5.8%

5k to 10k »

1,161

6.1%

10k to 50k »

149

0.8%

50k to 100k »

108

0.6%

100k to 500k »

500k to 1 million »

1 million+ »

avg: 5,007.37, median: 1,018

Account ages of users Demandbase follows

The age of an account is an interesting way to measure value. Users who have been on Twitter for a while are early adopters, and generally more valuable than newbies. As well, there is a higher percentage of spam accounts in newer user segments (as Twitter has not yet cleared them out).

Breakdown

0.4%

1 to 2 years »

274

1.4%

2 to 3 years »

131

0.7%

3 to 4 years »

165

0.9%

4 to 5 years »

18,407

96.7%

5+ years »

Recencies of tweets of users Demandbase follows

If a person hasn't tweeted recently, then their account may be dormant. These data are based on the date that Followerwonk last checked the user, so the dates may not be entirely precise, but they should give you a good idea of who is tweeting more recently than others. Protected accounts are excluded from this analysis.

Breakdown

100

0.5%

never »

560

2.9%

last hour »

2,777

14.6%

1 to 24 hours »

2,746

14.4%

1 to 7 days »

2,312

12.1%

7 to 30 days »

1,672

8.8%

1 to 3 months »

1,293

6.8%

3 to 6 months »

1,204

6.3%

6 to 12 months »

1,498

7.9%

1 to 2 years »

1,093

5.7%

2 to 3 years »

697

3.7%

3 to 4 years »

602

3.2%

4 to 5 years »

1,676

8.8%

5+ years »

Total tweets of users Demandbase follows

If a user has a low total tweet count, they may not be a "real" user. Perhaps they tried Twitter and gave it up? On the other hand, those with a very large number of tweets might be avoided (they could be spammers, overwrought, or just too verbose!)

Breakdown

104

0.5%

none »

824

4.3%

1 to 49 »

458

2.4%

50 to 99 »

2,367

12.4%

100 to 499 »

1,913

10%

500 to 1k »

5,728

30.1%

1k to 5k »

2,565

13.5%

5k to 10k »

3,838

20.2%

10k to 50k »

717

3.8%

50k to 100k »

493

2.6%

100k to 500k »

0.1%

500k to 1 million »

0.1%

1 million+ »

avg: 15,708.54, median: 3,062

Languages of users Demandbase follows

Please note that Twitter only allows users to select from a few languages. As well, many Twitter users who tweet primarily in a foreign language may still have their official language set to English.

Breakdown

16,206

85.1%

English »

2,808

14.7%

Other »

Percent of tweets w/ URLs of users Demandbase follows

How many URLs do these folks tweet as a percent of their total tweets? Note: this chart is restricted to a smaller sample of Twitter users for whom we compute extended metrics.

Breakdown

104

0.5%

< 1% »

120

0.6%

1 to 5% »

143

0.8%

5 to 10% »

604

3.2%

10 to 25% »

1,649

8.7%

25 to 50% »

1,769

9.3%

50 to 75% »

2,915

15.3%

75 to 100% »

Retweets as a percent of timelines of users Demandbase follows

Retweets are an excellent measure of engagement. The more someone retweets, the more he is consuming other peoples tweets. That's generally a good thing (because it means they are more likely to RT you). Here, we breakdown this audience by the amount that they retweet (as a percentage of their timeline). Note: this chart is restricted to a smaller sample of Twitter users for whom we compute extended metrics.

Breakdown

1,310

6.9%

< 1% »

1,028

5.4%

1 to 5% »

893

4.7%

5 to 10% »

1,605

8.4%

10 to 25% »

1,352

7.1%

25 to 50% »

646

3.4%

50 to 75% »

470

2.5%

75 to 100% »

@contacts as a percent of timelines of users Demandbase follows

Similar to the above chart, we analyze how often this audience @contacts another person (a tweet that begins with an @mention). This score is the amount they @contact someone as a percent of their timeline. Note: this chart is restricted to a smaller sample of Twitter users for whom we compute extended metrics.

Breakdown

1,742

9.1%

< 1% »

1,496

7.9%

1 to 5% »

859

4.5%

5 to 10% »

1,300

6.8%

10 to 25% »

1,089

5.7%

25 to 50% »

567

50 to 75% »

251

1.3%

75 to 100% »

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