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We segment these users into a number of psychographic
segments: including gender, location, Twitter activity, and
more. Next to each chart, you will find links that
allow you to explore specific users in each segment. You
can further sort these pop-up lists of users by follower
count, tweet count, and so on.
Sample size: 43,009 of users @HubSpot follows – view all »
Mapped locations of users HubSpot follows
Using the location field in Twitter accounts, we try to approximate the
geographic location of up to 5,000 users and map them for you.
This is an inexact procedure and so some points may be mapped incorrectly.
Most active hours for users HubSpot follows
This chart breaks down the hourly Twitter activity of HubSpot's friends.
Please check back later.
Most active hours for HubSpot
This chart details HubSpot's Twitter activity. Using up to 400 of
their most recent actions, we chart when they tweet, @contact tweet (ones
that begin with someone's name), and retweet. Compare to the above chart
to see how their activity compares to their friends.
Please check back later.
Bio word cloud of users HubSpot follows
To help make sense of the "biography" field of each Twitter user, we've assembled this
word cloud which shows you the most frequently occuring words.
marketing – digital – media – social – business – love – own – founder – web – online – lover – design – life – marketer – author – director – help – entrepreneur – tech – technology – sales – people – content – consultant – ceoTwo word bio cloudsocial media – digital marketing – real estate – marketing agency – internet marketing – inbound marketing – husband father – online marketing – web design – media marketing – content marketing – marketing consultant – digital marketer – small business – marketing strategist – marketing professional – marketing manager – public relations – business development – marketing social – email marketing – husband dad – keynote speaker – check out – internet marketer
Location word cloud of users HubSpot follows
Similar to the above word cloud, here we show you the relative frequency of words used in the "location" field of users HubSpot follows.
ca – usa – ma – boston – new york – ny – tx – uk – london – san francisco – fl – canada – california – chicago – los angeles – atlanta – toronto – ga – nc – wa – pa – il – texas – austin – co
Social Authority scores of users HubSpot follows
Social Authority is our rating
of a user's influence and engagement on Twitter. It ranges
from 1 to 100, where higher scores indicate a person with
greater influential activity.
Breakdown
16,583
38.6%
1 to 10 »
5,120
11.9%
11 to 20 »
4,919
11.4%
21 to 30 »
4,835
11.2%
31 to 40 »
5,440
12.6%
41 to 50 »
4,159
9.7%
51 to 60 »
1,369
3.2%
61 to 70 »
404
0.9%
71 to 80 »
140
0.3%
81 to 90 »
40
0.1%
91 to 100 »
Inferred gender of users HubSpot follows
Based on an analysis of users' profile data, when applicable
and available, we guess their gender.
Breakdown
13,790
32.1%
male »
9,763
22.7%
female »
19,456
45.2%
undetermined »
Follower counts of users HubSpot follows
We've analyzed users HubSpot follows
and assembled this chart to show you the number of people who follow those users. This is a useful way to pinpoint those users with
the most followers (and therefore clout).
Breakdown
2,312
5.4%
1 to 49 »
1,991
4.6%
50 to 99 »
9,979
23.2%
100 to 499 »
6,645
15.5%
500 to 1k »
13,050
30.3%
1k to 5k »
3,134
7.3%
5k to 10k »
4,134
9.6%
10k to 50k »
699
1.6%
50k to 100k »
694
1.6%
100k to 500k »
141
0.3%
500k to 1 million »
230
0.5%
1 million+ »
avg: 44,125.54, median: 1,057
Following counts of users HubSpot follows
Here we highlight the following counts of users HubSpot follows.
Generally, this is a less useful metric than the
follower count (above). That said, we've found that people who
follow a large number of users are
often less "valuable" than those who follow fewer –
this is because those people who follow a lot are less likely to
comprehensively read their Twitter stream.
Breakdown
1,805
4.2%
none »
2,007
4.7%
1 to 49 »
1,713
4%
50 to 99 »
9,503
22.1%
100 to 499 »
7,363
17.1%
500 to 1k »
15,458
35.9%
1k to 5k »
2,229
5.2%
5k to 10k »
2,427
5.6%
10k to 50k »
317
0.7%
50k to 100k »
167
0.4%
100k to 500k »
16
0%
500k to 1 million »
4
0%
1 million+ »
avg: 4,135.61, median: 927
Account ages of users HubSpot follows
The age of an account is an interesting way to measure value. Users who
have been on Twitter for a while are early adopters, and generally more
valuable than newbies. As well, there is a higher percentage of spam
accounts in newer user segments (as Twitter has not yet cleared them out).
Breakdown
2
0%
1 to 2 years »
1
0%
2 to 3 years »
6
0%
3 to 4 years »
6
0%
4 to 5 years »
42,994
100%
5+ years »
Recencies of tweets of users HubSpot follows
If a person hasn't tweeted recently, then their account may be dormant.
These data are based on the date that Followerwonk last checked the
user, so the dates may not be entirely precise, but they should give you
a good idea of who is tweeting more recently than others. Protected
accounts are excluded from this analysis.
Breakdown
366
0.9%
never »
2,286
5.3%
last hour »
4,064
9.4%
1 to 24 hours »
4,798
11.2%
1 to 7 days »
3,697
8.6%
7 to 30 days »
2,950
6.9%
1 to 3 months »
2,036
4.7%
3 to 6 months »
2,195
5.1%
6 to 12 months »
3,068
7.1%
1 to 2 years »
1,994
4.6%
2 to 3 years »
1,803
4.2%
3 to 4 years »
1,503
3.5%
4 to 5 years »
10,099
23.5%
5+ years »
Total tweets of users HubSpot follows
If a user has a low total tweet count, they may not be a "real" user.
Perhaps they tried Twitter and gave it up? On the other
hand, those with a very large number of tweets might be avoided (they
could be spammers, overwrought, or just too verbose!)
Breakdown
404
0.9%
none »
3,081
7.2%
1 to 49 »
1,370
3.2%
50 to 99 »
5,620
13.1%
100 to 499 »
3,883
9%
500 to 1k »
12,406
28.8%
1k to 5k »
5,696
13.2%
5k to 10k »
8,322
19.3%
10k to 50k »
1,331
3.1%
50k to 100k »
852
2%
100k to 500k »
36
0.1%
500k to 1 million »
8
0%
1 million+ »
avg: 12,563.72, median: 2,652
Languages of users HubSpot follows
Please note that Twitter only allows users to select from a
few languages. As well, many Twitter users who
tweet primarily in a foreign language may still have their official language set to English.
Breakdown
35,742
83.1%
English »
7,186
16.7%
Other »
Percent of tweets w/ URLs of users HubSpot follows
How many URLs do these folks tweet as a percent of their
total tweets? Note: this chart is restricted to a smaller sample of Twitter
users for whom we compute extended metrics.
Breakdown
179
0.4%
< 1% »
193
0.4%
1 to 5% »
318
0.7%
5 to 10% »
1,330
3.1%
10 to 25% »
3,882
9%
25 to 50% »
3,768
8.8%
50 to 75% »
6,116
14.2%
75 to 100% »
Retweets as a percent of timelines of users HubSpot follows
Retweets are an excellent measure of engagement. The more
someone retweets, the more he is consuming other peoples
tweets. That's generally a good thing (because it means they
are more likely to RT you). Here, we breakdown this audience
by the amount that they retweet (as a percentage of their
timeline). Note: this chart is restricted to a smaller sample of Twitter
users for whom we compute extended metrics.
Breakdown
4,142
9.6%
< 1% »
2,190
5.1%
1 to 5% »
1,812
4.2%
5 to 10% »
3,366
7.8%
10 to 25% »
2,593
6%
25 to 50% »
1,071
2.5%
50 to 75% »
612
1.4%
75 to 100% »
@contacts as a percent of timelines of users HubSpot follows
Similar to the above chart, we analyze how often this audience
@contacts another person (a tweet that begins with an
@mention). This score is the amount they @contact someone as
a percent of their timeline. Note: this chart is restricted to a smaller sample of Twitter
users for whom we compute extended metrics.
Breakdown
4,079
9.5%
< 1% »
2,661
6.2%
1 to 5% »
1,773
4.1%
5 to 10% »
2,841
6.6%
10 to 25% »
2,591
6%
25 to 50% »
1,346
3.1%
50 to 75% »
495
1.2%
75 to 100% »
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