Followerwonk: Find, Analyze, and Optimize for Social Growth

Saved report created at 02 Jan 2021, 01:02 UTC

Analysis of users HubSpot follows on Twitter

HubSpot

Cambridge, MA

Social Authority:

Followers:

813,974

Time on:

12.70 years

Retweets:

22.0%

@Contacts

36.0%

URL tweets:

45.0%

We help businesses build remarkable customer experiences with a CRM platform that’s designed for scale. #GrowBetter Use @HubSpotSupport for Twitter support.

hubspot.com

We segment these users into a number of psychographic segments: including gender, location, Twitter activity, and more.

Next to each chart, you will find links that allow you to explore specific users in each segment. You can further sort these pop-up lists of users by follower count, tweet count, and so on.

Sample size: 43,983 of users @HubSpot follows – view all »

Mapped locations of users HubSpot follows

Using the location field in Twitter accounts, we try to approximate the geographic location of up to 5,000 users and map them for you. This is an inexact procedure and so some points may be mapped incorrectly.

Most active hours for users HubSpot follows

This chart breaks down the hourly Twitter activity of HubSpot's friends.

Please check back later.

Most active hours for HubSpot

This chart details HubSpot's Twitter activity. Using up to 400 of their most recent actions, we chart when they tweet, @contact tweet (ones that begin with someone's name), and retweet. Compare to the above chart to see how their activity compares to their friends.

Please check back later.

Bio word cloud of users HubSpot follows

To help make sense of the "biography" field of each Twitter user, we've assembled this word cloud which shows you the most frequently occuring words.

marketing – digital – social – media – business – love – own – web – online – founder – lover – design – life – marketer – director – author – entrepreneur – sales – help – tech – technology – content – people – consultant – husband

Two word bio cloud

social media – digital marketing – real estate – inbound marketing – internet marketing – marketing agency – husband father – online marketing – content marketing – web design – media marketing – marketing consultant – small business – digital marketer – marketing strategist – marketing professional – marketing manager – marketing social – business development – public relations – email marketing – husband dad – digital media – internet marketer – small businesses

Location word cloud of users HubSpot follows

Similar to the above word cloud, here we show you the relative frequency of words used in the "location" field of users HubSpot follows.

ca – ma – usa – boston – ny – new york – tx – san francisco – london – uk – fl – canada – chicago – california – los angeles – atlanta – toronto – ga – nc – wa – pa – il – texas – co – austin

Social Authority scores of users HubSpot follows

Social Authority is our rating of a user's influence and engagement on Twitter. It ranges from 1 to 100, where higher scores indicate a person with greater influential activity.

Breakdown

16,222

36.9%

1 to 10 »

5,032

11.4%

11 to 20 »

4,878

11.1%

21 to 30 »

5,183

11.8%

31 to 40 »

6,005

13.7%

41 to 50 »

4,679

10.6%

51 to 60 »

1,376

3.1%

61 to 70 »

409

0.9%

71 to 80 »

149

0.3%

81 to 90 »

0.1%

91 to 100 »

Inferred gender of users HubSpot follows

Based on an analysis of users' profile data, when applicable and available, we guess their gender.

Breakdown

14,229

32.4%

male »

10,021

22.8%

female »

19,733

44.9%

undetermined »

Follower counts of users HubSpot follows

We've analyzed users HubSpot follows and assembled this chart to show you the number of people who follow those users. This is a useful way to pinpoint those users with the most followers (and therefore clout).

Breakdown

none »

2,303

5.2%

1 to 49 »

1,981

4.5%

50 to 99 »

10,082

22.9%

100 to 499 »

6,789

15.4%

500 to 1k »

13,531

30.8%

1k to 5k »

3,231

7.3%

5k to 10k »

4,262

9.7%

10k to 50k »

729

1.7%

50k to 100k »

712

1.6%

100k to 500k »

128

0.3%

500k to 1 million »

234

0.5%

1 million+ »

avg: 43,296.45, median: 1,082

Following counts of users HubSpot follows

Here we highlight the following counts of users HubSpot follows. Generally, this is a less useful metric than the follower count (above). That said, we've found that people who follow a large number of users are often less "valuable" than those who follow fewer – this is because those people who follow a lot are less likely to comprehensively read their Twitter stream.

Breakdown

1,566

3.6%

none »

2,042

4.6%

1 to 49 »

1,810

4.1%

50 to 99 »

9,862

22.4%

100 to 499 »

7,572

17.2%

500 to 1k »

15,709

35.7%

1k to 5k »

2,310

5.3%

5k to 10k »

2,567

5.8%

10k to 50k »

340

0.8%

50k to 100k »

184

0.4%

100k to 500k »

500k to 1 million »

1 million+ »

avg: 4,265.22, median: 932

Account ages of users HubSpot follows

The age of an account is an interesting way to measure value. Users who have been on Twitter for a while are early adopters, and generally more valuable than newbies. As well, there is a higher percentage of spam accounts in newer user segments (as Twitter has not yet cleared them out).

Breakdown

7 to 30 days »

1 to 2 years »

2 to 3 years »

3 to 4 years »

0.1%

4 to 5 years »

43,937

99.9%

5+ years »

Recencies of tweets of users HubSpot follows

If a person hasn't tweeted recently, then their account may be dormant. These data are based on the date that Followerwonk last checked the user, so the dates may not be entirely precise, but they should give you a good idea of who is tweeting more recently than others. Protected accounts are excluded from this analysis.

Breakdown

369

0.8%

never »

2,691

6.1%

last hour »

3,990

9.1%

1 to 24 hours »

5,196

11.8%

1 to 7 days »

5,354

12.2%

7 to 30 days »

3,359

7.6%

1 to 3 months »

1,913

4.3%

3 to 6 months »

2,664

6.1%

6 to 12 months »

2,662

6.1%

1 to 2 years »

2,099

4.8%

2 to 3 years »

1,612

3.7%

3 to 4 years »

1,518

3.5%

4 to 5 years »

8,576

19.5%

5+ years »

Total tweets of users HubSpot follows

If a user has a low total tweet count, they may not be a "real" user. Perhaps they tried Twitter and gave it up? On the other hand, those with a very large number of tweets might be avoided (they could be spammers, overwrought, or just too verbose!)

Breakdown

404

0.9%

none »

3,084

1 to 49 »

1,416

3.2%

50 to 99 »

5,779

13.1%

100 to 499 »

4,005

9.1%

500 to 1k »

12,842

29.2%

1k to 5k »

5,788

13.2%

5k to 10k »

8,491

19.3%

10k to 50k »

1,342

3.1%

50k to 100k »

789

1.8%

100k to 500k »

0.1%

500k to 1 million »

1 million+ »

avg: 12,072.23, median: 2,642

Languages of users HubSpot follows

Please note that Twitter only allows users to select from a few languages. As well, many Twitter users who tweet primarily in a foreign language may still have their official language set to English.

Breakdown

36,542

83.1%

English »

6,198

14.1%

Other »

Percent of tweets w/ URLs of users HubSpot follows

How many URLs do these folks tweet as a percent of their total tweets? Note: this chart is restricted to a smaller sample of Twitter users for whom we compute extended metrics.

Breakdown

173

0.4%

< 1% »

195

0.4%

1 to 5% »

291

0.7%

5 to 10% »

1,205

2.7%

10 to 25% »

3,869

8.8%

25 to 50% »

3,978

50 to 75% »

6,342

14.4%

75 to 100% »

Retweets as a percent of timelines of users HubSpot follows

Retweets are an excellent measure of engagement. The more someone retweets, the more he is consuming other peoples tweets. That's generally a good thing (because it means they are more likely to RT you). Here, we breakdown this audience by the amount that they retweet (as a percentage of their timeline). Note: this chart is restricted to a smaller sample of Twitter users for whom we compute extended metrics.

Breakdown

4,250

9.7%

< 1% »

2,350

5.3%

1 to 5% »

1,788

4.1%

5 to 10% »

3,365

7.7%

10 to 25% »

2,662

6.1%

25 to 50% »

1,060

2.4%

50 to 75% »

578

1.3%

75 to 100% »

@contacts as a percent of timelines of users HubSpot follows

Similar to the above chart, we analyze how often this audience @contacts another person (a tweet that begins with an @mention). This score is the amount they @contact someone as a percent of their timeline. Note: this chart is restricted to a smaller sample of Twitter users for whom we compute extended metrics.

Breakdown

4,303

9.8%

< 1% »

2,762

6.3%

1 to 5% »

1,814

4.1%

5 to 10% »

2,826

6.4%

10 to 25% »

2,586

5.9%

25 to 50% »

1,317

50 to 75% »

445

75 to 100% »

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