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We segment these users into a number of psychographic
segments: including gender, location, Twitter activity, and
more. Next to each chart, you will find links that
allow you to explore specific users in each segment. You
can further sort these pop-up lists of users by follower
count, tweet count, and so on.
Sample size: 27,778 of users @SproutSocial follows – view all »
Mapped locations of users SproutSocial follows
Using the location field in Twitter accounts, we try to approximate the
geographic location of up to 5,000 users and map them for you.
This is an inexact procedure and so some points may be mapped incorrectly.
Most active hours for users SproutSocial follows
This chart breaks down the hourly Twitter activity of SproutSocial's friends.
Please check back later.
Most active hours for SproutSocial
This chart details SproutSocial's Twitter activity. Using up to 400 of
their most recent actions, we chart when they tweet, @contact tweet (ones
that begin with someone's name), and retweet. Compare to the above chart
to see how their activity compares to their friends.
Please check back later.
Bio word cloud of users SproutSocial follows
To help make sense of the "biography" field of each Twitter user, we've assembled this
word cloud which shows you the most frequently occuring words.
marketing – social – media – digital – business – own – founder – love – online – agency – people – design – help – life – lover – follow – music – content – tweets – world – director – web – twitter – tech – bestTwo word bio cloudsocial media – digital marketing – official twitter – marketing agency – real estate – media marketing – twitter account – web design – online marketing – check out – husband father – small business – customer service – content marketing – internet marketing – public relations – digital marketer – full service – small businesses – digital media – award winning – marketing consultant – media strategist – digital strategist – marketing manager
Location word cloud of users SproutSocial follows
Similar to the above word cloud, here we show you the relative frequency of words used in the "location" field of users SproutSocial follows.
chicago – ca – il – usa – uk – ny – london – new york – tx – los angeles – fl – canada – san francisco – england – ma – australia – washington – ga – atlanta – toronto – austin – nc – california – wa – dc
Social Authority scores of users SproutSocial follows
Social Authority is our rating
of a user's influence and engagement on Twitter. It ranges
from 1 to 100, where higher scores indicate a person with
greater influential activity.
Breakdown
9,082
32.7%
1 to 10 »
2,758
9.9%
11 to 20 »
3,234
11.6%
21 to 30 »
3,277
11.8%
31 to 40 »
3,981
14.3%
41 to 50 »
3,501
12.6%
51 to 60 »
1,287
4.6%
61 to 70 »
417
1.5%
71 to 80 »
183
0.7%
81 to 90 »
58
0.2%
91 to 100 »
Inferred gender of users SproutSocial follows
Based on an analysis of users' profile data, when applicable
and available, we guess their gender.
Breakdown
6,758
24.3%
male »
5,070
18.3%
female »
15,950
57.4%
undetermined »
Follower counts of users SproutSocial follows
We've analyzed users SproutSocial follows
and assembled this chart to show you the number of people who follow those users. This is a useful way to pinpoint those users with
the most followers (and therefore clout).
Breakdown
2
0%
none »
2,348
8.5%
1 to 49 »
1,090
3.9%
50 to 99 »
5,382
19.4%
100 to 499 »
3,876
14%
500 to 1k »
8,294
29.9%
1k to 5k »
2,222
8%
5k to 10k »
2,930
10.5%
10k to 50k »
591
2.1%
50k to 100k »
693
2.5%
100k to 500k »
145
0.5%
500k to 1 million »
205
0.7%
1 million+ »
avg: 66,216.95, median: 1,200
Following counts of users SproutSocial follows
Here we highlight the following counts of users SproutSocial follows.
Generally, this is a less useful metric than the
follower count (above). That said, we've found that people who
follow a large number of users are
often less "valuable" than those who follow fewer –
this is because those people who follow a lot are less likely to
comprehensively read their Twitter stream.
Breakdown
1,496
5.4%
none »
1,883
6.8%
1 to 49 »
1,100
4%
50 to 99 »
6,253
22.5%
100 to 499 »
5,009
18%
500 to 1k »
9,457
34%
1k to 5k »
1,269
4.6%
5k to 10k »
1,065
3.8%
10k to 50k »
141
0.5%
50k to 100k »
98
0.4%
100k to 500k »
6
0%
500k to 1 million »
1
0%
1 million+ »
avg: 3,256.2, median: 791
Account ages of users SproutSocial follows
The age of an account is an interesting way to measure value. Users who
have been on Twitter for a while are early adopters, and generally more
valuable than newbies. As well, there is a higher percentage of spam
accounts in newer user segments (as Twitter has not yet cleared them out).
Breakdown
4
0%
6 to 12 months »
8
0%
1 to 2 years »
14
0.1%
2 to 3 years »
7
0%
3 to 4 years »
26
0.1%
4 to 5 years »
27,719
99.8%
5+ years »
Recencies of tweets of users SproutSocial follows
If a person hasn't tweeted recently, then their account may be dormant.
These data are based on the date that Followerwonk last checked the
user, so the dates may not be entirely precise, but they should give you
a good idea of who is tweeting more recently than others. Protected
accounts are excluded from this analysis.
Breakdown
527
1.9%
never »
739
2.7%
last hour »
4,440
16%
1 to 24 hours »
3,397
12.2%
1 to 7 days »
2,470
8.9%
7 to 30 days »
1,765
6.4%
1 to 3 months »
1,135
4.1%
3 to 6 months »
1,151
4.1%
6 to 12 months »
1,635
5.9%
1 to 2 years »
1,219
4.4%
2 to 3 years »
1,188
4.3%
3 to 4 years »
971
3.5%
4 to 5 years »
5,904
21.3%
5+ years »
Total tweets of users SproutSocial follows
If a user has a low total tweet count, they may not be a "real" user.
Perhaps they tried Twitter and gave it up? On the other
hand, those with a very large number of tweets might be avoided (they
could be spammers, overwrought, or just too verbose!)
Breakdown
537
1.9%
none »
1,672
6%
1 to 49 »
675
2.4%
50 to 99 »
2,669
9.6%
100 to 499 »
1,953
7%
500 to 1k »
7,436
26.8%
1k to 5k »
4,010
14.4%
5k to 10k »
6,870
24.7%
10k to 50k »
1,222
4.4%
50k to 100k »
690
2.5%
100k to 500k »
28
0.1%
500k to 1 million »
16
0.1%
1 million+ »
avg: 16,771.13, median: 4,130
Languages of users SproutSocial follows
Please note that Twitter only allows users to select from a
few languages. As well, many Twitter users who
tweet primarily in a foreign language may still have their official language set to English.
Breakdown
22,186
79.9%
English »
5,032
18.1%
Other »
Percent of tweets w/ URLs of users SproutSocial follows
How many URLs do these folks tweet as a percent of their
total tweets? Note: this chart is restricted to a smaller sample of Twitter
users for whom we compute extended metrics.
Breakdown
79
0.3%
< 1% »
110
0.4%
1 to 5% »
182
0.7%
5 to 10% »
895
3.2%
10 to 25% »
2,859
10.3%
25 to 50% »
2,793
10.1%
50 to 75% »
4,155
15%
75 to 100% »
Retweets as a percent of timelines of users SproutSocial follows
Retweets are an excellent measure of engagement. The more
someone retweets, the more he is consuming other peoples
tweets. That's generally a good thing (because it means they
are more likely to RT you). Here, we breakdown this audience
by the amount that they retweet (as a percentage of their
timeline). Note: this chart is restricted to a smaller sample of Twitter
users for whom we compute extended metrics.
Breakdown
2,329
8.4%
< 1% »
1,639
5.9%
1 to 5% »
1,397
5%
5 to 10% »
2,709
9.8%
10 to 25% »
1,973
7.1%
25 to 50% »
710
2.6%
50 to 75% »
316
1.1%
75 to 100% »
@contacts as a percent of timelines of users SproutSocial follows
Similar to the above chart, we analyze how often this audience
@contacts another person (a tweet that begins with an
@mention). This score is the amount they @contact someone as
a percent of their timeline. Note: this chart is restricted to a smaller sample of Twitter
users for whom we compute extended metrics.
Breakdown
2,224
8%
< 1% »
1,853
6.7%
1 to 5% »
1,265
4.6%
5 to 10% »
2,060
7.4%
10 to 25% »
2,025
7.3%
25 to 50% »
1,094
3.9%
50 to 75% »
552
2%
75 to 100% »
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